diff --git a/spec/parser/javascript/literal_spec.js b/spec/parser/javascript/literal_spec.js
index 820e99e..920fe1c 100644
--- a/spec/parser/javascript/literal_spec.js
+++ b/spec/parser/javascript/literal_spec.js
@@ -35,7 +35,7 @@ describe('parser/javascript/literal.js', function() {
 
     it('renders a label', function() {
       this.node._render();
-      expect(this.node.renderLabel).toHaveBeenCalledWith(['"', 'a', '"']);
+      expect(this.node.renderLabel).toHaveBeenCalledWith(['\u201c', 'a', '\u201d']);
     });
 
     it('sets the class of the first and third tspan to "quote"', function(done) {
diff --git a/src/js/parser/javascript/literal.js b/src/js/parser/javascript/literal.js
index 4da90c2..00953d0 100644
--- a/src/js/parser/javascript/literal.js
+++ b/src/js/parser/javascript/literal.js
@@ -4,7 +4,7 @@ export default {
   type: 'literal',
 
   _render() {
-    return this.renderLabel(['"', this.literal, '"'])
+    return this.renderLabel(['\u201c', this.literal, '\u201d'])
       .tap(label => {
         var spans = label.selectAll('tspan');